I’ve been happily involved in the world of Direct Sales since 2009. My first experience was with a company that had me working in an office, instead of out of your home, and I did that full time for two years. I was a top sales rep and top recruiter in Southern California most months out of the year. In this company I was lucky enough to receive a priceless amount of training in sales and downline management and training.
After two years I knew I would never work as an employee again, ever. I loved the freedom of working for myself! And working for a DS company allows the average person the opportunity to be self employed without having any experience whatsoever.
The unfortunate thing about DS is that because there are so many people involved who are brand new to the world of business ownership, the desperate acts of those with little to no training actually ends up pushing people away. At the risk of sounding like a know-it-all, I wanted to provide a couple tips of what not to do when building your DS business.
- Do NOT send spam messages to people on Facebook
In an effort to reach out to a possible new recruit, I had someone I did not know send me a very random private message to my Facebook account today. Here’s how the conversation went:
DS Rep: Hello! How are you today? http://www.DScompany/repname
Me: Um, I’m fine, thank you. Is this spam?
DS Rep: No, no spam! Our starter kits are on sale starting at $74 to become a consultant with XYZ company! Would you like more information? http://www.DScompany/repname
Me. No, thank you.
DS Rep: Okay! Would you be interested in hosting a party and earning free product!
Me: No, thank you.
DS Rep: Okay thank you have a good day! http://www.DScompany/repname
People want to do business with people they know, trust, and like. I’ll elaborate on this a little later.
2. Do not focus on getting my money
I know that really, the number one reason most people join a DS company is to make extra money. Some people are lucky enough to be able to quit their day jobs after a while and do it full time and support their families.
I’m going to tell you a secret: Those people that make it to the top don’t focus on sales. They focus on building relationships. I’m going to say that again for effect: focus on building relationships.
Here’s another example of someone I had an interaction with on Facebook:
DS Rep posted a link on a community FB group to his distributor website with no comment or description.
I liked the post, mostly because I support direct sales, a little bit because eventually I’ll want a product in his genre.
Two seconds later he tags me in a comment and asks, “Are you interested??”
Me: Is your product the same as this other product I can buy at the store?
DS Rep: Yes, but ours is better. My wife used that other one years ago with no results when I found this company man it was the best thing. (Tip: Please use correct grammar and punctuation when promoting your business)
Me: How is it different than this other competitor DS company?
DS Rep: Just whats in the ingredients. If you want to read more info on it you’re welcome to go to my website. (Tip: this sentence just lost him a potential customer)
DS Rep: Did you want to try it???
Me: Well, I’m interested in finding something. My friend sells your competitor DS product, so I was wondering how yours was different.
DS Rep: It’s just what’s in it. My wife and I use it and it’s the best.
DS Rep: Here’s a pic of the trial:
Me: Thanks, I’ll look at your website.
So let’s think for a second. Read through that convo one more time and try to think of why, exactly, he lost me as a potential customer.